On October 17th the internet ad campaign Millennium Bank "Eksplozja bezpłatności" - explosion of bonuses - has been launched. The campaign created by Misme New Media promotes current accounts. It is the first campaign for the start of the planned cooperation between Millennium Bank and Misme New Media, regarding internet advertising.

The starting point for the campaign was to change the conventions used for Millennium Bank campaigns, refresh the daily communication and, of course, increase it's efficiency. Although the campaign promoting current accounts used rather conventional means, we have faced the challenge with great reverence and in a reformist way.

We were expected to produce the high quality ads and at the same time to show a brand new approach towards the topic. I suppose this production has shown that we are able to meet the requirements. Even a banner campaign can be created in an eye-catching way. But this was just the beginning - besides production of regular banner campaigns we plan a gradual transition to more complex and innovative activities that would allow us to present our creativeness - such activities that would also give us a possibility to  make use of  different tools and also channels for reaching the customers.

- says Patryk Kizny, Creative and Executive Director at Misme New Media.